Logo Design for Khiliad
A logo design for Khiliad, a management consultancy whose primary focus is agile transformation and adoption, and training, especially in large organizations. I was asked to create a logo design that is simple and will look good on the screen or print. Possibly abstract / something creative that refers to the company name.
Because this is a service aimed at the creative industry, I decided a creative logo would work best. ‘Agile design’ is iterative and incremental. With this in mind I created the letter K by repeating a wave form with small changes: the white wave of the K is repeated in orange and has a shadow.
After completing the logo, I created a Brand Style Guide which maintains consistency by demonstrating the look and feel of the brand.