Looking to improve your existing Composer website or want a new site? Follow my 7 Tips For A Rocking Composer Website Design and go from ho-hum to yee-har!
#1: Consider Your Audience
Where many websites go wrong is simply that the creator has not considered the audience. For a Composer website design the audience is most likely to include musicians, software developers, filmmakers, teachers and ensembles. They’re mainly interested in your music so get it in front of them asap!
#2: Organise Your Home Page
Your Home page should be organised to tempt the user further into your website.
A good Home page for a Composer website should start with an intro that grabs attention and makes it obvious what the Composer does and how it benefits the user. The intro can be on top of a hero image or as welcome text. This should also be the place for your first call to action.
Next you should have your list of Services or a music player, followed by Testimonials and Bio. Your social network links or latest blog posts can come last.
Below is an example of a nice Home page design for a modern Composer website. It is missing a few things I spoke of but it’s a template and could be edited. It at least gives you a basic idea of how to organise your Home page:
Image above is of the Croma WordPress Theme available on ThemeForest.
#3: Your Website Should Represent You
The design of your website (what it looks like) should portray you and your style of music. A funky, modern Composer website design is not going to work for a classical pianist. If you insist on building your website yourself you should use a website theme (aka ‘template’) that is based on your business or a closely related field. Pay attention to the look and feel of the theme, particularly the colour scheme. Light, bold textures and hues are best left to a modern Composer whilst a more formal colour scheme will suit a classical Composer.
A good Composer website design should be responsive, have audio and video clips organised in a portfolio, Google Analytics and social network links/share buttons.
There are many WordPress plugins available and SoundCloud can be useful.
#5: Easy Website Management
The WordPress CMS (Content Management System) allows you to easily change the content of your website. Many website owners love the idea of being able to update their site themselves but find the reality a bit harder. For this reason I always provide a bespoke ‘How to Update your Website’ guide to my clients.
#6: Be Google Friendly
There is a lot of competition online so ranking high in search engines like Google is important.
Google uses a lot of things to place your website in it’s search results, some are function (brownie points for a responsive site) and some are ‘organic SEO’. Organic SEO includes optimising the page with relevant content (using keywords), spreading links which point to the content, and using special tags in the code of the website. Getting links can be done by the Composer but keywords and tags are the realm of a Web Designer.
If you have a WordPress site and want to try to optimise it for SEO I recommend the Yoast SEO plugin.
#7: Make It Load Fast!
Nobody wants to wait for a website to load. Here’s a few simple things you can do to make your website load faster:
- Use a decent host! I truly recommend Vidahost.com
- Enable GZIP Compression (your host or a Web Developer can do this for you)
- Optimise your images. JPEGmini does a great job without reducing quality
- Use caching to ‘remember’ website files the browser has already loaded and thus speed up the website. Learn more on Varvy.com
- Use Google PageSpeed Insights for info and tips on how to make your website load quicker